Equine Advocates & Industry Publications

Media and advocacy organizations play a vital role in shaping public perceptions of Thoroughbred racing and the industry. Your commitment to ethical animal treatment requires tangible proof of positive impacts on Thoroughbred welfare.

Beforecare™ aligns with this commitment by directing a small portion of breeding transactions to Old Friends Equine and other non-profits, through 2030, ensuring retired Thoroughbreds receive dignified care.

We are also establishing Beforecare™ IRAs that will ensure Thoroughbred welfare from birth, setting a new standard for industry responsibility.

By promoting Beforecare™, you can showcase real progress and contribute to the ethical treatment that Thoroughbreds deserve.

Contact Us

To learn more about Beforecare™ or The 2030 Initiative, send Danny a message.

Questions?

Hear From Beforecare™ Participants