Media
Discover and support a new approach to Thoroughbred welfare
Equine Advocates & Industry Publications
Media and advocacy organizations play a vital role in shaping public perceptions of Thoroughbred racing and the industry. Your commitment to ethical animal treatment requires tangible proof of positive impacts on Thoroughbred welfare.
Beforecare™ aligns with this commitment by directing a small portion of breeding transactions to Old Friends Equine and other non-profits, through 2030, ensuring retired Thoroughbreds receive dignified care.
We are also establishing Beforecare™ IRAs that will ensure Thoroughbred welfare from birth, setting a new standard for industry responsibility.
By promoting Beforecare™, you can showcase real progress and contribute to the ethical treatment that Thoroughbreds deserve.
Contact Us
To learn more about Beforecare™ or The 2030 Initiative, send Danny a message.
Questions?
Hear From Beforecare™ Participants