What Is Beforecare?™

Beforecare™ creates permanent infrastructure for Thoroughbred Aftercare, pre-funding lifelong care through a pension-based model designed to support every horse in need, across every stage of life.

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Deliver Care Where It Matters

A centralized distribution system that directs permanent pension funding to trusted Aftercare organizations — when and where Thoroughbreds need support.
Thoroughbred Breeders Icon

Turn Participation Into Permanence

A scalable revenue engine that transforms engagement with the sport into continuous funding for lifelong Thoroughbred care.

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Unify the Industry Around a Permanent Solution

A dynamic, centralized framework that aligns industry, public participation, and global markets behind one enduring model for Aftercare.

It’s Not Charity. It’s Infrastructure.

Beforecare™ provides a permanent solution to the challenges facing Thoroughbred Aftercare by replacing fragmented, reactive funding with a pension-based system built for scale. By generating revenue through untapped sources already proven across other major sports, Beforecare™ creates continuous funding for lifelong care.

This approach unifies the industry around a shared framework, strengthens and scales existing Aftercare organizations, while inviting new audiences to engage with confidence. The result is a stable, transparent system that supports every Thoroughbred in need while helping the sport and industry grow and evolve.

Contact Us

For more information or to learn more about Beforecare™, send Danny a message.

The 2030 Initiative

The 2030 Initiative marks the transition of Thoroughbred Aftercare into permanent infrastructure. Beginning now and over the next five years, Beforecare™ is building the foundation of a fully funded, pension-based system that ensures lifelong care for every Thoroughbred in need.

By combining industry participation with scalable, direct-to-consumer revenue, funding steadily shifts beyond the industry itself. By 2030, Aftercare will be predictable, durable, and no longer dependent on annual appeals, strengthening both the horses and the industry’s future while helping grow the sport’s fan base.
Setting the Pace

About Beforecare™

Beforecare™ builds on the legacy of respected Thoroughbred Aftercare organizations by transforming Aftercare into permanent infrastructure. While existing programs provide extraordinary care, they were never designed to guarantee lifelong support for every Thoroughbred across decades.

Beforecare™ addresses this challenge by reframing Aftercare as a pre-funded, pension-based responsibility. Through a permanent, pooled funding model, care is planned early and available whenever needed, whether a horse races successfully or not.

The Beforecare™ mandate is to strengthen and scale existing Aftercare organizations, ensuring every Thoroughbred in need is protected for life.

Aftercare has always mattered. Beforecare™ makes it permanent.

Hear From Beforecare™ Participants

Stallion Season Exchange in the News

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